Utilization of Tiktok Application as Digital Marketing Promotion at Curabeauty Manado

Authors

  • Elina Sarah Conny Nangoy Universitas Sam Ratulangi
  • Johny R. E. Tampi Universitas Sam Ratulangi
  • Tinneke M Tumbel Universitas Sam Ratulangi

DOI:

https://doi.org/10.35797/ejp.v5i1.54704

Keywords:

Tiktok Application, Digital Marketing, Promotion

Abstract

Curabeauty is a store that sells various beauty products such as makeup, skincare, and bodycare located in the city of Manado, so that consumers, especially those who live in the city of Manado, do not need to take long to get the beauty products they want. Curabeauty uses various ways in promoting their products. One of them is by utilizing TikTok social media as a promotional tool. Through TikTok, selling goods is also easier because it can show the form of merchandise clearly accompanied by filter and music effects that make promotional videos look more attractive and not boring. This type of research uses qualitative research by choosing Curabeauty stores as research objects, especially on their tiktok accounts. Data collected through interviews with informants as well as observation and documentation. The results of this study show quite good results in the use of the TikTok application as a digital marketing promotion at Curabeauty Manado.

References

Hidayati, N., Pungkasanti P. T., Wakhidah, N, 2020, Pemanfaatan Media Sosial Sebagai Digital Marketing Umkm di Kecamatan Tembalang Semarang, Jurusan Teknologi Informasi, Universitas Semarang, (3): 119 – 124, https://scholar.google.com/.

Irawati, F., Kumaat T. D., and Solang D.J, 2022, Pengaruh Promosi Produk Barang Fashion Melalui Media Sosial Tiktok Terhadap Keputusan Pembelian Konsumen, Program Studi Psikologi Universitas Negeri Manado, (3): 2774 – 6836, https://scholar.google.com/.

Kotler, P., and Keller, 2009, Manajemen Pemasaran, Jakarta: Erlangga.

Miles M. B., and Huberman A. M, 1994, Qualitative Data Analysis Second Edition, United States of America : SAGE Publications, Inc.

Pamungkas, and Z, 2016, Pengaruh Terhadap Promosi di Media Sosial dan Keputusan Pembelian, Mouth Of Word, Jurnal Komunikasi, (2): 145 – 160, https://scholar.google.com/.

Sharabati A. A. A., Al – Haddad, S., Al – Khasawneh, M., Nababteh, N., Mohammad, M., Ghoush Q. A, 2022, The Impact of Tiktok User Satisfaction on Continous Intention to Use the Application, Journal of Open Innovation: Technology, Market, And Complexity, (8): 125, https://www.sciencedirect.com.

Sauyai N. E., Londa, N., Kalesaran E. R., 2017, Manfaat Jejaring Sosial Facebook Bagi Mahasiswa Asal Papua Yang Kuliah di FISPOL Universitas Sam Ratulangi Manado, e-journal “Acta Diurna”, https://scholar.google.com/.

Tjiptono, F. (2011). Strategi Pemasaran (3rd ed.). ANDI

Wibowo, T., and Yudi, Y, 2021, Studi Penetrasi aplikasi Media Sosial Tik-Tok Sebagai Media Pemasaran Digital: Studi Kasus Kota Batam, In Conference on Business, Social Sciences and Tecnology (CoNeScINTech), (1): 662 – 669, https://scholar.google.com/

Published

2024-06-10

How to Cite

Nangoy, E. S. C., Tampi, J. R. E., & Tumbel, T. M. (2024). Utilization of Tiktok Application as Digital Marketing Promotion at Curabeauty Manado. Productivity, 5(2), 859–863. https://doi.org/10.35797/ejp.v5i1.54704

Issue

Section

Articles

Most read articles by the same author(s)

<< < 1 2 3 4 5 6